spotify feature add on case study

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Spotify

Application feature add-on, enabling live audio listening

OVERVIEW

Spotify is a leading global streaming entertainment company that prioritizes providing audio tracks for music, podcasts, and audiobooks alongside artist profiles and upcoming concert dates. The platform works to fit a user's needs and tastes when it comes to entertainment and streaming on system applications and web browsers.

I am introducing Tuned In, a new feature designed to elevate a listener's experience by seamlessly integrating a live audio listening feature to the Spotify mobile app.

ROLE

TIMELINE

TOOLS

PRODUCT DESIGNER

80 HOURS

FIGMA - FIGJAM - OPTIMALSORT

PROBLEM DISCOVERY

While Spotify works to encourage a user to explore, there is an overload of presenting those options, while missing an opportunity to foster current and new music genre interest.

To better understand how to improve a user's experience, I looked to discover a user's relationship with the platform. This prompted to dive deeper into accessibility, design preferences, discovery, social networking and how to tie that into music in the real world.

The question became

HOW MIGHT WE IMPROVE A USER’S EXPERIENCE IN ENGAGEMENT FOR MUSIC DISCOVERY?

became a solution

Tuned In

A feature that connects live music to your screen

Revisit a moment, save it for later

Live listening that finds your desired track

Users will have the opportunity to engage with the application to discover music in their daily lives

Tuned In will live listen to find the desired audio, providing accessible data for a user to return to

Users will receive curated suggestions based on their discovered tracks

Setting up for discovery success

Relocation of existing and new discovery features to a main screen of the platform

This relocation will include listening history, tuned in history, and what's new when it comes to music discovery and search

Considering heuristics, users will be able to access their listening data in a more seamless and accessible fashion

RESEARCH

at a glance

I conducted a competitive analysis, user surveys, user card sorting, user personas and storyboarding to supplement my user-experience research.

Exploring What’s Out There

COMPETITIVE ANALYSIS

I evaluated other available tools and services in the market, exploring user-interfaces and features, discovering common practices and defining differences.