Julieann Bui
designer & strategist / los angeles, ca
design tools
figma / framer
adobe – after effects / illustrator / premiere pro / photoshop
research
competitive analysis / information architecture / brainstorming
user interviews / heuristic evaluation / persona development / user testing / story boarding
additional tools
shopify / hubspot / mailchimp
asana / salesforce / sprout social
education
University of California, Irvine
Bachelor of Arts, Psychology and Social Behavior
Minor, Business Management
DesignLab
UX Foundations
UX/UI Academy
work experience
Searching Pixels
Self-Employed / Founder
Freelance Visual Designer & Social Media Manager
Aug 2022 - Present
Partner with +10 clients to provide multidisciplinary design services including web, digital and brand content applying UX best practices to ensure user-centered outcomes while aligning brand guidelines and business goals.
Provide multidisciplinary design services including branding, web design, social media, video content, presentations, campaign strategy, and platform management.
Develop and execute social media strategies across Instagram, TikTok, and LinkedIn, managing content calendars, brand storytelling, and platform optimization through data-driven insights.
Manage concurrent projects from concept to delivery, ensuring deadlines are met and client relationships are nurtured.
Serve a broad portfolio of clients including food service, consumer packaged goods, and events, tailoring design and social media strategies with scalable solutions.
RealPage, Inc
Brand Communications Specialist II
Oct 2022 - Oct 2024
Monitored and managed 9 digital channels, reaching 8,000+ employees, improving performance optimization by an avg of +40% through data analytics and tracking, influencing content engagement and user-experience design.
Designed intranet portal, gaining +400% in visitors, through user experience research to inform design strategy and produce interactive prototypes.
Led a team of 4 in visual design and content creation for campaigns, global newsletters, executive presentations, digital signage and landing pages.
Collaborated cross-functionally with IT, engineering, finance, and human resources stakeholders to design micro-sites that focused on user and business needs, featuring products, sales strategies, events and initiatives.
Orchestrate multifaceted communications strategies encompassing digital marketing initiatives, internal employee communications, public relations campaigns and government policy advocacy efforts.
Knock® CRM
Acquired by RealPage, Inc. in October 2022
Brand Marketing Specialist
Sept 2022 - Jan 2023
Produced digital designs and short-form videos for social media, email campaigns, blogs and websites highlighting SaaS product launches, community impact and customer engagement.
Conducted audit of digital platforms, improving performance through strategy and reporting, resulting in +8% audience growth, +80% engagement and +87% impressions.
Supported rebrand efforts by contributing to brand identity, product positioning and engagement strategy.
AlumierMD
Communications Strategist & Designer
July 2021 - Sept 2022
Optimized automated customer journeys through A/B testing and iteration, boosting lead conversions by +20%.
Strengthened social media engagement strategy through social listening, influencer/affiliate partnerships and visual storytelling, resulting in +65% follower growth, 59K avg monthly impressions.
Implemented email marketing strategy through design, communications and platform automations, resulting in +200% audience growth while maintaining a 45% open rate.
Designed and delivered print and digital assets across social, email, and web, supporting sales and education, ensuring brand and visual consistency.
Managed digital campaigns, collaborating with global strategy, on product launches, education, brand strategy, affiliate partners and influencers.
Guided project management system, supporting global cross-functional collaboration.
IDG Advertising
Graphic Designer & Social Media Coordinator
February 2020 - July 2021
Curated content across 13 client accounts, focused on branding, industry trends and consumer insights.
Formed social media organic campaigns, generating $600k, +27% in conversions, reporting social media performance to stakeholders, maintaining +158% in monthly impressions.
Executed visual content and copy for social media, emails, newsletters, websites and blogs on products, influencer/brand collaborations and marketing campaigns.
Constructed project management system, creating effective team and cross-department collaboration.