MicroDerm Polish
To commemorate a new addition to the product line, we approached this launch focused on brand extension. This campaign was centered around the invigorating experience of MicroDerm Polish, with the focus of refreshing, impactful ingredients. Our goal was to create a bright, rejuvenating, and editorial experience that included upbeat music, a fresh color palette, while promoting this product.
I produced the content strategy, social media management, and designs for the U.S market in collaboration with our global team. Focusing on brand integrity and quality, I approached producing dynamic content for social channels and email. These were aimed to engage our brand extension strategy highlighting product benefits, ingredients, and capturing emotions through these features.
CONTENT STRATEGY
GRAPHIC DESIGN
AFFILIATE MKTING
Brand Extension Strategy
MicroDerm Polish was born on it's main ingredients of hydrated silica and grapefruit peel oil, to help uncover a smooth complexion while refreshing the skin. Through a comprehensive sales and content strategy, MicroDerm Polish's introduction to the AlumierMD product line focused on a launch centering the concepts of refreshing, hydrating, and moisturizing experience. Visual content took on a strategic, editorial approach, incorporating new colors, typography, and imagery styles, while honoring the brand story and mission on education.
Social Media
As a brand new product, we crafted a social media strategy to engage with consumers, providing call to actions to connect with their local skincare professionals further promoting sales and partnership engagement. Through a carefully crafted content strategy, we delivered social media content that aligned with skincare trends, discovered through social listening and research, drawing inspiration from TikTok. Content focused on product details, education, and brand extension while delivering an exciting new product story.
Campaign Results
Email Marketing
Crafted B2B and B2C email marketing campaigns, including launch and product education. Partners received step-by-step skincare protocols ls to support their patients and exclusive order deals, while consumers discovered the product benefits and the opportunity to purchase through a medical professional provider.
Open Rate
Click Through Rate
Website Conversions
47%
8%
3%
Social Media
Produced organic social media campaign, highlighting product ingredients, education, and benefits, empowering our target audience to learn about their skin conditions and how Microderm Polish would be integrated into their routine, helping consumers achieve their skincare goals.
Engagement
Impressions
Website Conversions
41%
68%
2.3%
Insights & Lessons
This campaign took on a strategic brand extension in introducing new typography, colors, and imagery styles. Through editorial inspiration to enhance the brand's identity of luxury skincare incorporated across short-form videos, Microderm Polish evoked excitement across our audiences.
The intersectionality of product images, campaign tag lines, and editorial designing, it was a fine line to ensure this brand still felt recognizable as AlumierMD. Branching out to new concepts can make it easy to lose foundation. We kept our content structure throughout our channels, educating on product protocol and ingredients while using recognizable tone of copy.
This content shift allowed us to elevate our brand as a whole, further inspiring design and photography styles in the future.