MicroDerm Polish
To commemorate a new addition to the product line, we approached this launch focused on brand extension. This campaign was centered around the invigorating experience of MicroDerm Polish, with the focus of refreshing, impactful ingredients. Our goal was to create a bright, rejuvenating experience that included upbeat music, a fresh color palette, while promoting this product.
I produced the content strategy and designs for the U.S market in collaboration with our global team. Focusing on short-form content, I approached developing dynamic content that related to both consumers and partners. Reaching consumers was inspired by TikTok skincare trends, focusing on routines and step-by-step care.
CONTENT STRATEGY
SOCIAL MEDIA & EMAIL
GRAPHIC DESIGN
AFFILIATE MARKETING
Brand Extension Strategy
MicroDerm Polish was born on it's main ingredients of hydrated silica and grapefruit peel oil, to help uncover a smooth complexion while refreshing the skin. Through a comprehensive sales strategy, MicroDerm Polish's introduction to the AlumierMD product line focused on a spring launch, centering the concepts of refreshing, hydrating, and moisturizing experience.
Reaching Consumers to Empower Skincare Professionals
As a brand new product, we crafted a social media strategy to engage with consumers, providing pathways to connect with their local skincare professionals further promoting sales and partnership engagement. Through a carefully crafted content strategy, we delivered social media content that aligned with skincare trends, drawing inspiration from TikTok, that focused on product details, education, and typography while delivering an exciting product story.
