Digital Excellence Initiative
AlumierMD's Digital Excellence Initiative was created out of a gap in the industry. We wanted to find ways that would guide our partners through navigating their own digital landscapes like our business portal dashboard and social media channels while incentivizing growth through our partner program.
This initiative focused on social media strategy, utilizing our digital assets, while engaging target audiences through our partners and their platforms.
I developed the Digital Excellence Initiative, focusing on instagram product giveaways and featuring partner highlights. This developed a path for our partners to navigate our business portal to gather social media content and print collateral, leading to a giveaway campaign on socials. Every participating partner received a customized giveaway strategy, along with visual collateral to support their individual business and digital channels.
CONTENT STRATEGY
SOCIAL MEDIA & EMAIL
GRAPHIC DESIGN
AFFILIATE & INFLUENCER MARKETING