Vibrant C
Vibrant C packaged two popular products into a special edition launch, offering a exclusive partnership communications to convert B2B sales. Aligning with social media trends and video forward algorithms, short form content was produced to boost engagement. Developing a brand extension strategy, we crafted this approach and application towards packaging design and branding elements to be utilized across digital and print collateral.
I led the email marketing and social media strategy, producing the designs and videos for the U.S. market digital channels, focusing on educational and partnership communications to promote this product launch.
CAMPAIGN STRATEGY
GRAPHIC DESIGN
AFFILIATE MKTING
Brand Extension Strategy
Vibrant C brought two powerful and effective products together, creating an seasonal limited edition launch. Focusing on nature's effects on the skin, Vibrant C emphasized key ingredient benefits impacting specific skin conditions. Visual identity emphasized a vibrant color palette, imagery style, and graphic assets to support an elevated brand and product storytelling experience, highlighting key ingredients and elements of nature.
Digital Campaigns
Vibrant C was curated to be an exclusive partner campaign, only available for purchase through a skincare professional. B2B email communications were strategized to emphasize this offering, while delivering content that focused on the powerful duality of these products. This social media campaign introduced AlumierMD's efforts to engage in the growth of short-form video content, produced to center on product features in textures, ingredients, and education.
Campaign Results
Email Marketing
Crafted B2B campaign including launch and product education. Partners received exclusive promotional offerings for both product, digital, and print collateral to support their individual businesses.
Open Rate
Click Through Rate
Website Conversions
32%
4.3%
3.1%
Social Media
Produced social media campaign to highlight product ingredients and benefits, geared to boost engagement through short-form video.
Engagement
Impressions
Website Conversions
43%
88%
2.1%
Insights & Lessons
This campaign strategy was implemented across channels, producing content for both B2B and B2C. We introduced new elements of a vibrant color palette, assets, and imagery styles to spark excitement, engagement, and conversation with our partners. We gained valuable insights in social media, through following the lead of trends and transitioned to incorporate more short-form video.
I learned that while we focused on producing promotional content, we missed elements of storytelling. This launch was intended to be majority product promotional, but created a sense of inconsistency with our other launches and ultimately creating a gap in our branding. Reflecting, if we created space to facilitate a full circle moment in this launch, we would be able to honor all pillars of branding and business model to come forward in our content production.