KnockCRM
KnockCRM is a proptech customer relation management software platform, powering the front office through centralization, engaging property managers and leasing agent teams to fulfill tasks, manage residents, execute marketing initiatives, and analyze data.
I contributed to competitive market research, brand strategy, product positioning, and designs. I produced the visual identity applied to a responsive website design and touch points.
KnockCRM's rebrand was sunsetted due to the RealPage, Inc. acquisition in October 2022.
BRAND STRATEGY
BRAND DESIGN
UX/UI DESIGN
Web + Mobile About Screens
Website Screens
Mobile Screens
Web + Mobile Product Screens
Brand Identity
Knock has an advanced, credible, and dynamic persona as a brand and product. The goal was to elevate Knock's brand with a modern and bold take. As a leading proptech brand in the multifamily space, I incorporated a "home" symbol while keeping the logotype simple. The placement of colors, icons, and brand assets against the dark navy background gave the brand space to demonstrate a friendly but high-performance tone.
Touchpoints
After establishing Knock's brand identity and guide, I extended Knock's visual identity across materials such as billboards and posters to deliver a bold but cohesive brand.
